Building the website of a VTC chauffeur in Nice – About the web agency

Driver, Let’s Go! comes down to one person and one car: Thierry, a VTC chauffeur since 2019 after twenty years in Monaco’s hotels, and his white Tesla Model Y. Many of his clients are American, British or Scandinavian travellers who land at Nice Côte d’Azur airport and choose their chauffeur before they have even collected their suitcases. He wanted a simple website, in English as much as in French, with his prices on display and a form that asks for the flight number.

The first question was the one these travellers ask Google. Measured with Keyword Planner in October 2026, the French query “vtc nice” (VTC being the French term for a licensed private-hire chauffeur) gets 880 searches a month: it is the only query for the trade with serious volume in the city, and it is the one carried by the H1 and the title of the home page. The six competing sites found for this query were measured the way Google reads them. The first showed only sixteen words without JavaScript; three displayed no prices at all, even when they promised transparent fares; none named its chauffeur along with his registration number on the VTC register.

The site plan was built on what Thierry actually does. Two transport services, the airport transfer and the chauffeur by the hour, and three outings — restaurant, museum, sightseeing spot — because he presents himself as a concierge on board more than as a mere driver. Searches for these outings are huge (“restaurant nice”, 27,100 a month; “musee nice”, 5,400), but people making them are looking for a table or an exhibition, not a car: so their pages target the question that comes next, how to get there. The five towns in the service area — Antibes, Cagnes-sur-Mer, Menton, Vence and Villeneuve-Loubet — were chosen on their measured volumes, from 210 searches a month for Antibes to 20 for Villeneuve-Loubet.

A VTC website template would have shown a black saloon and faceless “professional chauffeurs”. This one could not: the car is a white Tesla that takes four passengers, three large suitcases and two small ones; the prices are fixed and published; the clients read in English. The art direction started from his logo, the “D” of Driver drawn as a map marker. Three directions were proposed on three test pages; “Le Repère” (“The Marker”) was chosen, the closest to the logo and to what Thierry asked for — azure blue and sunshine, and nothing cluttered.

Independent VTC chauffeurs, taxis and small passenger transport companies who make their living from their city’s airport, stations and hotels, and who want to be found under the name of their city rather than drowned out by the platforms. On the Côte d’Azur as elsewhere, the work is the same: start from what the chauffeur really does, his car, his prices and his area, then write the pages his clients are searching for.

The agency also works for tradespeople and very small businesses in other fields, with the same method: a site plan decided on measured searches, copy written from the client’s brief with nothing invented, and an art direction drawn from their identity.